AI CONSULTING FOR MARKET RESEARCH AND INSIGHTS TEAMS
Put AI to work in your insights team.
Prioritise AI use cases across qualitative research, quantitative studies and research operations, then scope, build and evaluate a workflow your team can use.
For agency owners, research directors, operations leaders and client-side insights teams.
THE OPPORTUNITY
AI strategy for insights teams.
A clearer way forward.
There is no shortage of AI ideas. The harder decision is which one will improve a real research process, fit the available systems and earn the trust of the people using it.
What we build
We review the study lifecycle with your researchers and operations team, including questionnaire preparation, fieldwork, analysis and reporting. We prioritise use cases by research value, feasibility and risk, define researcher-led acceptance criteria and implement the agreed workflow.
THE DELIVERABLE
Outputs for your
research team.
A prioritised assessment of AI opportunities across the research lifecycle
A scoped implementation plan tied to research methods and team requirements
A working research workflow evaluated against agreed study examples
Researcher and operations training, documentation and an operating plan
POSSIBLE WORKFLOWS
Applications in
research delivery.
Illustrative examples. The final scope depends on your methods, systems and data.
- AI workflow assessment for a market research agency or insights function
- A scoped build for recurring verbatim coding, survey QA or tracker reporting
- Hands-on AI implementation alongside your research and operations teams
COMMON QUESTIONS
Before we begin.
What does an AI consultant for market research do?
A specialist AI consultant connects market research methods and operations with practical implementation. Work can cover questionnaire workflows, qualitative and verbatim analysis, survey quality, research knowledge retrieval, cross-tabulation and reporting.
Do you offer implementation as well as advice?
Yes. Emergent Truth Insights combines consulting with hands-on engineering, so an engagement can progress from scoping to a working system and team handover.
How are projects priced?
Projects are scoped around the workflow, available systems and agreed deliverables. Fixed-scope work, implementation projects and ongoing support can be discussed directly.
A useful next step
Tell us about
your research.
Describe the study, the research workflow and the output your team needs.
Prepare a research brief