THINKING FROM THE WORK ITSELF
A little
clearer.
Practical notes on AI for qualitative research, quantitative studies, research operations and insights delivery.
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WORKFLOW DESIGN · 5 min read
Where agentic AI fits in market research
A practical guide to choosing an agentic market research workflow, defining researcher review points and evaluating the output.
RESEARCH PRACTICE · 4 min read
What to check in AI-assisted open-text coding
Five checks for AI-assisted survey verbatim coding, with attention to codeframes, minority views and research methods.
EVIDENCE & KNOWLEDGE · 4 min read
A research assistant should show its working
How an insights assistant can retrieve research findings while retaining source links, study context and uncertainty.
A useful next step
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