Decidr.ai
Head of No-Code EngineeringHelped architect a decision-intelligence ontology, built and launched a production cross-tabulation platform, and designed research pipelines with versioned, source-linked evidence.
DAVID WOTTON / FOUNDER
Built on years
inside research.
Emergent Truth Insights is an AI consultancy for market research agencies and insights teams, founded by David Wotton. Research operations, product thinking and hands-on engineering, brought together.
The useful part of AI is what it helps your team do next.
THE PRINCIPLE BEHIND THE WORKA researcher’s context.
An engineer’s approach.
I’ve worked across market research, SaaS operations and product delivery for more than 20 years, including nine years in North America.
My background spans fieldwork and panel operations, brand tracking, research technology and client delivery. In recent years I’ve focused on building AI systems that make those processes easier to run and their outputs easier to inspect.
That includes agentic research pipelines, semantic text analysis, evidence-linked knowledge systems, cross-tabulation and client reporting. I work directly with teams from the first scoping conversation through to implementation and handover.
Based in Shell Cove, NSW. Working with agencies and insights teams across Australia and internationally.
Connect on LinkedInEXPERIENCE THAT SHAPES THE WORK
From research operations
to production AI.
These are David’s previous roles. They describe the experience behind the consultancy.
Pureprofile
Product Manager → Senior Product ManagerLed practical AI adoption and reporting initiatives, including open-text analysis, survey probing, translation and Power BI. Recipient of the 2023 Game Changer Award.
BERA.ai
Director, Field Operations & Platform Operations LeadJoined as employee number six and helped scale research operations through Series A. Led delivery supporting more than one million survey completes annually.
Toluna
Team Lead, Community Panels; Senior Manager, Technical Services · TorontoLed North American community panel and technical services work, supporting research teams and client delivery.
Vision Critical
Senior Project Manager · TorontoDelivered research projects for clients in North America, coordinating project requirements, research operations and delivery.
THE TOOLS FOLLOW THE PROBLEM
Technical depth.
Practical choices.
Your requirements and approved environment guide the build.
A useful next step
Tell us about
your research.
david@emergenttruthinsights.com
Describe the study, the research workflow and the output your team needs.
Prepare a research brief