AGENTIC WORKFLOWS FOR MARKET RESEARCH

Connect your research workflow.

Connect research briefs, questionnaire specifications, fieldwork checks and reporting handovers in AI-assisted workflows built for your agency or insights team.

Discuss this workflow

For market research agencies, research operations and in-house insights teams.

THE OPPORTUNITY

Research workflow automation.
A clearer way forward.

A research project can involve a brief, a questionnaire, multiple platforms, quality checks and several rounds of reporting. The effort often sits between those steps: copying information, chasing status and checking the same things again.

What we build

We map a recurring research process from the study brief to its agreed output. We identify the methodological and analytical decisions that need researcher approval, then connect the approved survey, data and reporting tools. Agents can prepare questionnaire specifications, retrieve study information and route exceptions to the research team.

THE DELIVERABLE

Outputs for your
research team.

01

A mapped research workflow with project owners and researcher review points

02

Integrations with approved survey platforms, research databases and reporting tools

03

A working automation with study-level logging and exception handling

04

Evaluation against researcher-reviewed examples, documentation and team handover

POSSIBLE WORKFLOWS

Applications in
research delivery.

Illustrative examples. The final scope depends on your methods, systems and data.

  • Brief to project plan and questionnaire draft
  • Approved questionnaire to platform-ready survey specification
  • Completed fieldwork to QA queue and reporting handover

COMMON QUESTIONS

Before we begin.

What is an agentic research workflow?

It is a sequence in which AI can plan or perform defined tasks using connected tools. A useful research workflow sets boundaries, keeps evidence and logs, and sends consequential decisions to a person.

Can it work with our existing systems?

Yes. We assess your survey platforms, databases, reporting tools and available APIs before proposing an integration. Permissions and technical limits are part of the scope.

How do we start?

Choose one recurring task with a clear input, output and owner. We define acceptance criteria, build a focused first version and evaluate it before expanding.

A useful next step

Tell us about
your research.

david@emergenttruthinsights.com

Describe the study, the research workflow and the output your team needs.

Prepare a research brief