Scope the research workflow.
Agree the study context, data sources, analytical decisions and output format. Define how your researchers will assess the result.
AI for market research.
Market research & insights
AI consulting and implementation
AI consulting and implementation
AI consulting and agentic workflows for market research agencies and insights teams. Connect survey preparation, verbatim coding, data QA and tracker reporting around the research your team delivers.
Discuss your research workflowFrom evidence to understanding
Research in.
Insight out.
Survey responses, research context and researcher judgement, brought together through workflows your team can inspect.
Research servicesServices
From research brief
to client delivery.
Practical AI implementation across qualitative research, quantitative studies and research operations. Start with a defined study task and an output your researchers can evaluate.
Research workflow automation
Connect research briefs, survey platforms, fieldwork checks and reporting handovers.
Verbatim & qualitative analysis
Code survey verbatims and explore interview themes with the original responses in view.
Survey & response quality
Check questionnaire routing, response consistency and verbatim quality before analysis.
Research knowledge assistants
Find and reuse findings across approved brand trackers, customer studies and research reports.
Tracker reporting & dashboards
Turn validated survey data into cross-tabs, tracker dashboards and research reporting outputs.
AI strategy for insights teams
Identify useful AI applications across qualitative research, quantitative studies and research operations.
Inside a research workflow
Keep the analysis
close to the evidence.
Explore verbatim coding, survey quality review and research-library retrieval. Follow the study inputs, analysis and researcher checks through to the output.
Survey responses
Keep the source intact
Import approved verbatims with response IDs. Remove or mask unnecessary personal information before processing.
RESEARCH MATERIAL01 / INPUT
Example response
“The product is great. Getting started took too long.”
Current output
Verbatim + response ID
SOURCE → ANALYSIS → REVIEW → OUTPUTETI
An illustrative market research workflow: survey verbatims to researcher-reviewed codes and source quotes.
Discuss this kind of workflowWorking with your research team
A research task.
A tested workflow.
A useful output.
About the consultancy Build and evaluate.
Connect the agreed survey, research-data and reporting tools, then evaluate the workflow against researcher-reviewed study examples.
Support research delivery.
Document the workflow, analytical assumptions and exceptions. Help research and operations teams use and maintain the system.
COMMON QUESTIONS
Before we start.
What can AI automate in market research?
AI can support questionnaire preparation, survey routing checks, open-text coding, research-library retrieval, response-quality review and tracker reporting. Each workflow needs a clear research objective, suitable data and researcher review points.
Who do you work with?
Market research agencies, insights teams, panel and research technology businesses. Based in Shell Cove, NSW, Emergent Truth Insights works with teams across Australia and internationally.
Can you build around our existing tools?
Yes. We assess your current survey platforms, approved AI providers, databases and reporting tools, then scope an integration around their permissions and available APIs.
How are AI outputs checked?
We agree acceptance criteria, evaluate outputs on representative examples and make sources, uncertainty and exceptions visible. Researcher approval is built into the decisions that need it.
What happens to our research data?
Data handling, access, retention and approved model providers are agreed for each project before research data is processed. Please send a high-level description initially, without respondent data or confidential files.
What is the first step?
Tell David which research task is slowing the team down: the type of study, survey or analysis tools involved, and the output you need. He will assess the fit and discuss a focused research workflow.
A useful next step
Tell us about
your research.
david@emergenttruthinsights.com
Describe the study, the research workflow and the output your team needs.
Prepare a research brief